Privacy Policy


At MasWorth, we take privacy very seriously. We encourage you to read this Policy carefully. It will help You make informed decisions about sharing Your personal information with us.

The defined terms in this Policy have the same meaning as in our Terms of Business, which You should read together with this Policy. By accessing our Website and using our Service, You consent to the terms of this Policy and agree to be bound by it and our Terms of Business.



“Data” means any data inputted by You or with Your authority into the Website.

“Service” means the online booking and business management services made available (as may be changed or updated from time to time by MasWorth) via the Website.

“MasWorth” means MasWorth Ltd, a company registered in England, company number 11806471.

“User” means any person or entity, other than the person who registers, that uses the Service with the authorisation of You from time to time.

“You” means the person who registers to use the Service, and, where the context permits, includes any entity on whose behalf that person registers to use the Service, and a User. “Your” has a corresponding meaning.

“Website” means the Internet site at the domain or any other site operated by MasWorth.


MasWorth Ltd collects Your personal information

The Service involves the storage of Data about a company or individual. That Data can include personal information. “Personal information” is information about an identifiable individual, and may include information such as the individual’s name, email address, telephone number and financial information.


Personal data


The personal data that MasWorth collects is:

  • Full Name
  • Email Address
  • Date of Birth
  • Phone number
  • Gender
  • Address
  • Order data and details
  • Payment card details (Never stored, only processed through Stripe/PayPal)
  • Marketing preferences

You can always choose not to provide Your personal information to MasWorth Ltd, but it may mean that we are unable to provide You with the Service.


MasWorth may receive personal information from You about others

Through Your use of the Service, MasWorth Ltd may also collect information from You about someone else. If You provide MasWorth Ltd with personal information about someone else, You must ensure that You are authorised to disclose that information to MasWorth Ltd and that, without MasWorth Ltd taking any further steps required by applicable data protection or privacy laws, MasWorth Ltd may collect, use and disclose such information for the purposes described in this Policy.

This means that You must take reasonable steps to ensure the individual concerned is aware of and/or consents to the various matters detailed in this Policy, including the fact that their personal information is being collected, the purposes for which that information is being collected, the intended recipients of that information, the individual’s right to obtain access to that information, MasWorth Ltd’s identity, and how to contact MasWorth Ltd.

Where requested to do so by MasWorth Ltd, You must also assist MasWorth Ltd with any requests by the individual to access or update the personal information You have collected from them and entered into the Service.


Your personal data is collected and processed for the following reasons:


  • In the performance of a contract for our business users to sell products or services (name, address, email, contact number, DOB).
  • Through legitimate interest to engage in communication with you including confirmation and reminders of appointments, and requests to cancel or change bookings. .
  • As part of our legal obligation for business accounting, tax and insurance purposes.
  • As required by law or to respond to legal process.
  • Select relevant offers, promotions and information for You.

By using the Service, You consent to Your personal information being collected, held and used in this way and for any other use You authorise. MasWorth Ltd will only use Your personal information for the purposes described in this Policy or with Your express permission. It is Your responsibility to keep Your password to the Service safe.


Who is processing my data?


MasWorth Ltd, trading as MasWorth are the data controller and processors of your personal information for the purposes laid out in this privacy notice. MasWorth, acts as a data processor on behalf of user businesses and has access to personal information only in cases that customer support or troubleshooting is required by our users. Further, they must process the personal information in accordance with this Privacy Notice and as permitted by applicable data protection laws


MasWorth Ltd can aggregate Your non-personally identifiable data

By using the Service, You agree that MasWorth Ltd can access, aggregate and use non-personally identifiable data MasWorth Ltd has collected from You. This data will in no way identify You or any other individual.

MasWorth may use this aggregated non-personally identifiable data to:

  • assist us to better understand how our customers are using the Service,
  • provide our customers with further information regarding the uses and benefits of the Service,
  • enhance small business productivity, including by creating useful business insights from that aggregated data and allowing You to benchmark Your business’ performance against that aggregated data, and
  • otherwise to improve the Service.

MasWorth Ltd takes steps to protect your personal information

MasWorth Ltd is committed to protecting the security of Your personal information and we take all reasonable precautions to protect it from unauthorised access, modification or disclosure. Your personal information is stored on secure servers that have SSL Certificates issued by leading certificate authorities, and all Data transferred between You and the Service is encrypted.

However, the Internet is not in itself a secure environment and we cannot give an absolute assurance that Your information will be secure at all times. Transmission of personal information over the Internet is at Your own risk and You should only enter, or instruct the entering of personal information to the Service within a secure environment.

We will advise You at the first reasonable opportunity upon discovering or being advised of a security breach where Your personal information is lost, stolen, accessed, used, disclosed, copied, modified, or disposed of by any unauthorised persons or in any unauthorised manner.


MasWorth Ltd only discloses Your Personal Information in limited circumstances

MasWorth Ltd will only disclose the personal information You have provided to us to entities outside the MasWorth Ltd group of companies if it is necessary and appropriate to facilitate the purpose for which Your personal information was collected pursuant to this Policy, including the provision of the Service.

MasWorth will not otherwise disclose Your personal information to a third party unless You have provided Your express consent. However, You should be aware that MasWorth may be required to disclose Your personal information without Your consent in order to comply with any court orders, subpoenas, or other legal process or investigation, if such disclosure is required by law. Where possible and appropriate, we will notify You if we are required by law to disclose Your personal information.


Your rights as the individual


If your personal data is held by MasWorth, you hold certain rights over that data. Where you have provided consent for us to contact you as part of our marketing services, you have the right to modify or withdraw your consent at any time by using the unsubscribe option accompanied with all of our direct marketing or by contacting MasWorth’s digital team.

You also have the right:

  • To be informed of how your personal data will be used before it is collected.
  • To access your personal data and to receive information on how your information is used after it has been gathered.
  • To have personal data corrected if it is incomplete, inaccurate or out-of-date.
  • To request the removal or deletion of personal data where there is no compelling reason for its continued processing.
  • To restrict processing, to ‘block’ processing of your personal data.
  • To data portability, having your data moved, copied or transferred from MasWorth to another organisation in an easily readable format.
  • To object to direct marketing from us

MasWorth uses cookies

In providing the Service, MasWorth Ltd utilises “cookies”. A cookie is a small text file that is stored on Your computer for record-keeping purposes. A cookie does not identify You personally or contain any other information about You but it does identify Your computer.

We use the following types of cookies:


Strictly necessary cookies

These are cookies that are required for the operation of our Websites. They include, for example, cookies that allow you to log into secure areas of our Websites.


Analytical & performance cookies

These cookies allow us to recognise and count the number of users and to see how users move around our Websites. This helps us to improve our websites, for example, having the best information on the best web page. We use these to remember who you are and keep track of what you like. We may also collect information about the website you were visiting before you landed on one of our own, and the website you visit after you leave our own, if this information is supplied to us by your browser. 


Targeting and Remarketing Cookies from Third-party Advertising Networks

MasWorth has relationships with third party advertising companies to place advertisements on our behalf onto other websites, and to perform tracking and reporting functions for our platform and our advertisements. These third parties may place cookies on your device which automatically collect information about your visit to one of our Websites, your IP address, your ISP and the browser you use. Information collected may be used, among other things, to deliver advertising targeted to your interests and to better understand the usage and visitation patterns of our platform and Websites. You can learn more about this type of remarketing below.


Remarketing Cookies

Sometimes, after visiting certain websites, you see an increased number of adverts from the site you visited. That’s because the website you visited has placed a cookie on your web browser. Using that cookie and web analytics tools, the website owner will be able to show you adverts on third-party websites that they think you might be interested in. This cookie does not give access to your computer or mobile device, but may be able to identify you from other details.


Google Analytics

Our Websites use Google Analytics to show relevant adverts to users who have previously visited us as they browse the web. This enables us to tailor marketing to better suit your needs, only displaying ads that are relevant to you. You may see MasWorth or one of our users in search results pages (using Google Adwords), in adverts on Gmail, on Youtube  and on other services run by Google. Any information collected will be used in accordance with our own privacy policy and Google’s privacy policy. If you do not wish to see ads, you can:

  1. opt out of Google’s use of cookies through Google’s Ads Settings
  2. refuse the use of cookies by downloading and installing Google Analytics Opt-out Browser Add-on.


Facebook Remarketing

We also use similar targeted advertising technology to ensure that we only serve people with adverts on their Facebook pages that are relevant to them. To enable us to do this, we include a piece of code on our websites, called the Facebook Pixel. The information collected, for example which pages you visited, which device you used and what actions you took, will be used in accordance with our own privacy policy, as well as Facebook’s privacy policies. The Facebook Pixel only lasts for sixty (60) days. Using the Facebook Pixel, we can also remarket adverts to you through Instagram and Whatsapp, which are both owned by Facebook. You can set preferences for how Facebook advertises to you using your Facebook ad preferences.


Opting Out of Cookies

You can refuse to accept some or all cookies by modifying settings within your browser. For guidance on how to do this, please visit However, if you block strictly necessary cookies, you may be unable to access certain parts of our Websites. If you wish to opt out of remarketing cookies, please visit the Network Advertising Initiative Opt-out Page.

You can set your browser to notify You when You receive a cookie so that You will have an opportunity to either accept or reject it in each instance. However, You should note that refusing cookies may have a negative impact on the functionality and usability of the Website.


You can opt-out of any email communications

MasWorth sends product information, Service updates and Service notifications to You via email or other channels. Our emails will contain clear and obvious instructions describing how you can choose to be removed from any mailing list not essential to the Service. MasWorth Ltd will remove You at Your request.


You are responsible for transfer of Your data to third-party applications

The Service may allow You, or another User within the relevant subscription to the Service to transfer Data, including Your personal information, electronically to and from third-party applications. MasWorth Ltd has no control over, and takes no responsibility for, the privacy practices or content of these applications. You are responsible for checking the privacy policy of any such applications so that You can be informed of how they will handle personal information.


Access to your account

To quickly and efficiently resolve customer support issues related to your account, you consent to us logging into your account from time-to-time. If you do not wish us to access your account, then you may notify us in writing.


Your Consent

By using our site, you consent to our privacy policy.


Changes to our Privacy Policy

This policy may be updated from time to time. MasWorth reserves the right to change this Policy at any time, and any amended Policy is effective upon posting to this Website. MasWorth will make every effort to communicate any changes to You via email or notification via the Service.


Children’s Privacy


User businesses do not collect the personal data of children under the age of 13 without parental or guardian consent. If you believe that we hold any information about or about a child under age 13, please contact us at [email protected] and if we cannot immediately obtain appropriate parental or guardian consent, will remove the personal data from storage.



Data Sharing


Your personal data is shared only with MasWorth employees and partners in cases where customer support and troubleshooting is required. MasWorth do not share your personal information with any third-party without your prior consent, other than those already disclosed in this privacy notice or as part of our legal obligations under the relevant data protection laws.



Use of Data Processors


Data processors are third parties who provide some elements of our business services for us. Where we use a third-party, we have strict agreements in place governing the processing of your personal data, on which no action can be taken without instruction from us. The third-parties with whom we work will never share or disclose your personal information and will hold it securely at all times.



How long is your data kept?


MasWorth retains your personal data for as long as necessary to provide you with our services as our user. Where we have your consent for marketing purposes, we will retain the minimum required data until you notify us that you no longer wish to receive such information or for a maximum of 2 years after the end of our contact with you, whichever comes first.


The criteria for which we would continue to process your personal information includes:

  • Where there is a legal basis, obligation or legitimate interest to continue processing your personal information
  • Where processing is necessary for the establishment, exercise or defence of legal claims

Transfers of personal information


Your information is processed by the website software and stored in a cloud infrastructure. During this process your data is encrypted in transit and at rest.

MasWorth uses the following third parties to provide a full system of services – website analytics, email provider, SMS provider, payment provider and technology platform. All third parties listed process MasWorth’s client’s data to allow for the usage of the MasWorth system and will not be used for any other purposes.

In cases of data breaches on any third party servers or platforms MasWorth Ltd undertakes to notify you in due time, however MasWorth cannot be held liable for any losses or damages suffered as a result of any such breaches.



What happens if you don’t provide personal information to MasWorth?


In the event that you want to purchase a product or service from MasWorth, certain personal information is required to enter into a contract with you. MasWorth will not be able to enter into a contract with you to fulfil an attempt to purchase a product or service if you do not provide your personal information. As noted in this privacy statement, we are processing your personal data to comply with legal and statutory obligations and in the performance of a contract. You can always choose not to provide personal information; however, we will be unable to provide certain products, services and treatments in these instances. Safeguarding your Personal Data Appropriate measures are taken to protect your personal data from access from unauthorized persons or inappropriate access, internal or external. Your connection to the MasWorth system uses a HTTP Secure communication protocol and TLS security. This means all information passed to the MasWorth system is encrypted during data input and transferred to the cloud. Any paper files recording your personal data are held in a locked filing cabinet or safe which can only be accessed by authorised personnel in the business. Employees and contractors are only assigned specific access rights and can only access the business software with the password number assigned to them by the management of the business.


Contacting Us

If there are any questions regarding this privacy policy or If You wish to complain about how we have handled Your personal information, please provide our Privacy Officer with full details of Your complaint and any supporting documentation by e-mail at [email protected] 

You may contact us using the information below.


Email:  [email protected]


By post at the address: 7 Long Meadowgate, Leeds, West Yorkshire, United Kingdom, LS25 2BX