The freshness in Olive Oil is indeed an important element for the preservation of its health benefits. Please note that the freshness benefit is relevant when looking in the Harvest “Year” of an Olive Oil. So, it is always better to buy Olive Oil from the latest Harvest Year and not from previous years (as you can usually find in supermarkets and low-quality brands). For this reason, we only sell Olive Oil that is harvested within the latest Harvest Year (in this harvest year starting from October 2019). However, within the same harvest year you can have harvests from October
2019 up to Feb/March 2020. In that case, if you want a product with higher Health benefits and intense Aroma, it is better to look at the “Early Harvests” (in this year’s harvest between October 2019 to November 2019).
Early Harvest olive oils require a significantly higher quantity of Olives to produce the same quantity of Oil that a later harvest would need (Dec-Jan-Febr olives are more mature and are able to provide more quantity of olive oil per olives used). For this reason the early harvest olive oils are usually more expensive, but they come with higher concentration on health benefits (polyphenols) and quality characteristics. In addition to the added health benefits, early harvest olive oils have a longer shelf life than ripe harvest oils because the antioxidant properties of the polyphenols slow the onset of rancidity. The Oct 2019 product is our Premium Early Harvest product enjoying very high-quality characteristics and has been bottled at a premium dark bottle to protect the olive from light and oxidation.