OLIVE OIL: Why Fresh is always best!

Extra Virgin Olive Oil

Why Fresh is always best!

Why Freshness of EVOO is important

Unlike wine, Olive Oil does not improve with time. Like all fruits, the flavour and nutritional goodness are at their peak when they are first harvested and pressed. These qualities degrade after some months, so many of the potential benefits gained may be lost beyond this point. This is why it is recommended to prefer olive oils that are fresh and using them up to 18 months since their harvest date and not later than that.

For EVOO producers, it is very important to ensure olives are plucked from the tree at just the right time. If producers leave the fruit to ripen too much, the olive oil will lose a large amount of the potent polyphenols that make it so healthy.

Typically, olives start to ripen in early September when they are bright green and still quite bitter. Olive Oils made from September to early November are considered early harvested and contain the highest potency of polyphenols and antioxidants. There is limited production of oil during this stage because the olives are still firm so do not yield a lot of juice, however comes with higher health benefits.


Unfortunately, most of the large Olive Oil companies tend to avoid including the harvest date in the bottling together with the expiration date. This is why it so important to choose producers and brands that are fully transparent and share all this important information with consumers.

Benefits of a diet rich in Extra Virgin Olive Oil (EVOO)

Many studies highlight the health benefits of eating a diet rich in EVOO primarily because of its high polyphenol content and excellent antioxidant properties. High Phenolic Olive Oils are considered as natural anti-inflammatories. 


Polyphenols are micronutrients naturally occurring in plants and are potent antioxidants that help eliminate the free radicals that continually attack the body damaging healthy cells. This process, known as oxidation, is a natural result of our metabolism and the oxidative stress it produces in our bodies is linked to certain diseases as well as ageing. The antioxidant properties of polyphenols can help reduce abnormal cell formation, combat inflammation and over time, restore cells back to normal health.


The most important polyphenols in EVOO include OLEUROPEIN, TYROSOL, HYDROXYTYROSOL, OLEOCANTHAL, CAROTENES and OLEACEIN. Each possess strong antioxidant properties that can help fight specific physical and neurological diseases by reversing the damage caused to healthy cells.  Studies claim that a daily dose of EVOO over a period, either as a natural supplement dosage or used in cooking can for example:

  • Help prevent heart disease
  • Promote good cardiovascular health
  • help control Type II diabetes
  • Reverse the aging process
  • slow down the progress of Alzheimer’s disease
  • counter the free radicals causing certain cancers
  • Act as natural anti-inflammatory, offering some help on autoimmune conditions/other inflammation related conditions

In addition, it helps boost vitamin and antioxidant absorption from other foods.

Extra Virgin Olive Oil (EVOO): A Superfood for Kids

Extra Virgin Olive Oil (EVOO): A Superfood for Kids

A good parent will go to any lengths to ensure their children grow up healthy and happy, even if their child does not appreciate it at the time.  I can still remember my dad painstakingly forcing my sister and I to drink a daily tablespoon of cod liver oil.  In those days, supplements did not come in tidy little capsules that could be swallowed with a glass of fruit juice, so it is having my mouth coated in slimy oil and an unpleasant lingering taste of fish that is indelibly etched into my childhood memories. It was a challenge for us all, there were tears and tantrums, but I eventually came to appreciate it was not punishment, it was a concern for how our little bodies and brains were developing.   

Parents equally concerned about the development of their children might want to consider adding Extra Virgin Olive Oil to their children’s diet.  A significant amount of research into the health benefits of EVOO shows it is an excellent food source for growing children and adolescents. Not only is it loaded with polyphenols that work as antioxidants to fight disease and heal cells, but it also contains Vitamin D for healthy bone development. Children need a lot of calories as they grow and the high calorific content of EVOO comes from ‘good’ monounsaturated fatty acids so do not contribute to childhood obesity.

Some paediatricians argue that EVOO is one of the first ingredients you should introduce to weaning babies so they can continue to receive the DHA-laden omega-3 fats they were getting naturally from breast milk, but also because it can protect their intestine walls, ensure a healthy digestive system, and help them to absorb fat-soluble vitamins A, D, E and K. It is therefore good to get kids into the habit of eating EVOO as early as possible.

Extra Virgin Olive Oil: A Natural Brain Food

Not only good for a child’s physical growth and development, EVOO is also important for cognitive development and ongoing brain functioning. Research published in the journal ACS Chemical Neuroscience into why there are fewer cases of Alzheimer’s disease in Mediterranean countries found that the polyphenol oleocanthal found naturally in EVOO helps to disable the abnormal proteins that attach to brain cells causing memory loss and dementia.

This is not only great news for people prone to or in the early stages of this disease, but people who suffer from headaches, confusion, fogginess, vertigo, and anxiety which may be signs of declining brain cells could also benefit. Parents who ensure their children consume EVOO regularly as part of their diet from an early age could therefore potentially help them to avoid cognitive issues in later life.

In addition, omega-3, more commonly found in oily fish and Vitamins B are also constituents of EVOO and are known to improve brain functioning, boost neuro-psycho-motor development and improve the structure of the retina. Research also suggests that EVOO can help children with ADHD to deal with their symptoms better.

Extra Virgin Olive Oil: The Dos and Don’ts for kids

In early child development, when fish cannot be introduced to a baby’s diet, or later, when children become pickier in terms of the food they eat, it may be difficult to ensure children get enough of the important fatty acids they need to grow.

I would not recommend spoon feeding your kids pure EVOO and most definitely not to young babies. Whilst your child might not be left with a strong taste of fish as I had, they will probably experience a bitter sensation on their tongue and slight sting in the back of their throat which could put them off Olive Oil for life. That would be a real shame and potentially detrimental to their health!

It should be noted that these sensations, whilst unpleasant, are the flavonoid polyphenols resisting oxidation and fighting disease and a good indication that the oil is freshly harvested and has a high antioxidant and anti-inflammatory value. An interesting fact is that the quality and purity of Olive Oil is determined by three attributes: its fruitiness; pungency and bitterness.

Finding creative ways to add EVOO to your child’s diet will be worth the effort because of the health benefits it offers. Eating the oil raw is always the best option, so if you are fortunate enough to have a child willing to eat vegetables and salads then using as a drizzle or dressing is a great option. I would also suggest substituting butter for oil as a baking ingredient for cakes and cookies to give them a light and unique flavour. The fruity aroma of the olive oil can enhance other flavours commonly used in baking such as chocolate, nuts, spices, and fruit. Adding the oil to mash potatoes, smoothies, scrambled eggs or drizzled over toast are other simple ways to introduce it and with a high smoke point, it is also a great oil for frying or roasting.

If you want your children to get the best health benefits from EVOO it is important to consider the quality and polyphenol content of the oil. November Organic Extra Virgin Olive Oil is a great option and comes in a 3 ltr tin, making it more economical if you are using for the whole family.